HomeCase StudiesDarby Industrial Ltd.
Overview and Case Study

Darby Industrial

12-year global equipment broker deploys Tex ownership intelligence to support relationship-based selling

Company
Darby Industrial
Founded
2014
Industry
Heavy Equipment Brokerage - Construction & Mining
Headquarters
Australia (Global operations)
Team Size
15 employees, 9 in sales
Geographic Focus
United States, Canada, Australia, UAE, Europe
Specialization Focus
End-user relationships - mines, construction operators, lease returns

The challenge

Darby Industrial builds their business on integrity and long-term relationships. For over a decade, they've specialized in sourcing construction and mining equipment for end-users worldwide - from mines in Peru to operators in Canada.

But even with a strong network, they faced challenges: How do you verify prospect claims before investing relationship-building time? How do you know what opportunities exist outside your network? How do you move fast without sacrificing due diligence?

"Time and people are number one, then goods and services we offer through the industry."

Warren Darby, Founder

Traditional sourcing methods - auction sites, word of mouth, spreadsheets - created information gaps. Critical ownership data existed somewhere, but accessing it required hours of manual research.

The solution

Darby deployed Tex Intel to cross-reference prospect claims against comprehensive ownership and financing data before committing resources.

"When we saw Tex Intel, it was immediately clear this wasn't just another database. This was live intelligence on who owns what equipment, where it's moving, and who's buying."

The team uses Tex three ways:

  • Prospect verification - Cross-reference claims against actual ownership and financing activity before investing time
  • Gap analysis - Compare market data against their customer database to identify coverage blind spots
  • Market intelligence - Track ownership changes before equipment hits public auction sites

"With Tex I can see if straight away if a client has financed a machine, which keeps our records up to date."

What's working

  • Trust through verification: Qualify prospects faster by validating claims upfront
  • Systematic coverage: Identify end-users who should be in their network but aren't
  • Strategic positioning: Track market movements to reach decision-makers proactively rather than react to public listings

Darby is expanding Tex coverage from initial Texas and California data to all 50 states, with plans for Canada and international markets.

The investment reflects their long-term view: comprehensive ownership intelligence is foundational infrastructure, not a tactical tool.

"We don't advertise because our clients come to us through word of mouth knowing we have done a good job in helping them solve a problem they had, that's why they recommended us to other people in the industry."

About Darby Industrial

Darby Industrial specializes in purchasing and selling heavy construction and mining equipment for end-users worldwide.

darbyindustrial.com

About Tex Software:

Tex Intel provides comprehensive equipment ownership intelligence for construction and mining industries.

tex.software.com